Joanna Lai's profile

Kopitiam & Cafe Culture — Publication

Joanna Lai
•
cafe cafe culture Coffee Food food illustration ILLUSTRATION kopitiam malaysia Malaysian Culture publication design


Kopitiam & Cafe Culture
Over the past few years, Malaysia has been booming with cafes that are aesthetic and niche concepts, but behind the modern cafe-hop culture lies a gem of the country’s own local Kopitiam. In Malaysia, there are different meanings within the contexts of coffee, like the gathering of friends and the art of coffee itself. The designer’s goal was to discover the differences and similarities in Malaysian culture with the old and new in order to preserve the country’s local identity.
This publication explores visual aesthetics of Kopitiams and cafes today alongside an in depth look through of the food and beverage menu, demonstrating the differences in its respective culinary craftsmanship. The Kopitiam & Cafe Culture publication draws two ends of the spectrum together to share the beauty of Malaysia’s cultural roots and its evolution in a modern age.


cafe cafe culture Coffee Food food illustration ILLUSTRATION kopitiam malaysia Malaysian Culture publication design
cafe cafe culture Coffee Food food illustration ILLUSTRATION kopitiam malaysia Malaysian Culture publication design
cafe cafe culture Coffee Food food illustration ILLUSTRATION kopitiam malaysia Malaysian Culture publication design
cafe cafe culture Coffee Food food illustration ILLUSTRATION kopitiam malaysia Malaysian Culture publication design
cafe cafe culture Coffee Food food illustration ILLUSTRATION kopitiam malaysia Malaysian Culture publication design
cafe cafe culture Coffee Food food illustration ILLUSTRATION kopitiam malaysia Malaysian Culture publication design
cafe cafe culture Coffee Food food illustration ILLUSTRATION kopitiam malaysia Malaysian Culture publication design
cafe cafe culture Coffee Food food illustration ILLUSTRATION kopitiam malaysia Malaysian Culture publication design
cafe cafe culture Coffee Food food illustration ILLUSTRATION kopitiam malaysia Malaysian Culture publication design
cafe cafe culture Coffee Food food illustration ILLUSTRATION kopitiam malaysia Malaysian Culture publication design
cafe cafe culture Coffee Food food illustration ILLUSTRATION kopitiam malaysia Malaysian Culture publication design
cafe cafe culture Coffee Food food illustration ILLUSTRATION kopitiam malaysia Malaysian Culture publication design



Read the full publication here!



cafe cafe culture Coffee Food food illustration ILLUSTRATION kopitiam malaysia Malaysian Culture publication design
Kopitiam & Cafe Culture — Publication
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Joanna Lai's profile
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Kopitiam & Cafe Culture — Publication

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